The NOOK Book (eBook) of the Do or Die by Clark Kokich at Barnes & Noble. FREE Shipping on $ or more!. This is part two of one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the. Articles and posts written and edited by Clark Kokich. In the fall of this year, Clark wrote and released Do or Die, the world’s first business book published.

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Do or Die outlines a clear strategy for businesses to survive and thrive in a world of never-ending technological change. FR VivaKi, a global digital knowledge and resource center. It is currently available exclusively as an iPad app. You also need to have JavaScript enabled in your browser. Work Life Hey Marketing Team: Mark Ramsey is a veteran media strategist, researcher, and trend-maker who has worked with numerous media, publishing, and digital brands Get Marketing Dive in your inbox The free newsletter covering the top industry headlines Email: And share it with your peers.

It also includes case studies detailing the thinking behind innovative work from Virgin America, Nike, Volkswagen, MillerCoors and others.

Clark Kokich | Fast Company

This is one of the most important interviews you will watch, read, or listen to this year. That happens in every industry that has a vlark history of generating cash in a traditional world.


Now the only ones doing well at all are the ones that have been able to integrate both online and offline experiences. He is a popular speaker, bringing his unique perspective on the future of marketing to business audiences in North America, Europe, and Asia.

By signing up you agree to our privacy policy. You can opt out anytime. Do or Die is the first full-length business book to be published as an iPad app. How do broadcasters navigate this transition from say to do?

Razorfish Chairman Clark Kokich Releases Do or Die, an Interactive…

Services Research Strategy Speaking. Clark Kokich Clark Kokich has been deeply involved in the digital marketing space since joining Avenue A in the summer of Broadcast is, in a way, a very intimate medium; you have very strong relationships with customers either at the program level or at the station level depending on what kind of organization you run.

View our other publications Privacy policy Terms of use Take down policy. What is Radio in ? Over the last decade, Clark has been recognized as one of the premiere thought-leaders in the world of digital marketing, having been quoted frequently in the Clsrk Street Journal, Ad Age, the New York Times, and other national publications.

Do you see that changing any time soon? He is also the author of a fabulous new book called Do or Die. Text, audio, video, all integrated with some knowledge about who that person is at the other end of the communication? Clark remains active in the world of digital marketing, serving on the dif of Acxiom, RocketFuel, and Marketfish.


Once you really realize what those tools allow you to doyou start thinking less about what can I say to my customers and more about what can I do for my customers? It also explains how the reader can apply these same principles to his business. Please upgrade your browser. He graduated from the University of Oregon.

With a demonstrated commitment to innovation, Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience.

Razorfish’s Clark Kokich: Radio must “Do or Die” – Part 1

Clark Kokich is the chairman ko,ich Razorfishthe well-known international digital agency. Marketing Dive Topics covered: Copyright Mark Ramsey Media Download the latest version here. Android and Kindle Fire versions are planned for release after the first of the year.